Partner – Martin’s Handmade Pretzels

Handmade Sourdough Pretzels · Pennsylvania Dutch Roots · Since 1935

Martin’s Handmade Pretzels

Hand-rolled. Hand-twisted. Stone-hearth baked. A pretzel-making tradition carried through four generations.

What began during the Great Depression as a Pennsylvania family business still depends on the same things that made the original pretzels different: simple sourdough, human hands, patience, and a very hot stone hearth.

Artisan baker hand-twisting sourdough pretzels
1935

A Pennsylvania Dutch pretzel tradition begins during the Great Depression.

Where It Began

1935

Henry Martin begins hand-crafting Pennsylvania Dutch pretzels.

A Pretzel Made the Slow Way.

In the middle of the Great Depression, Henry Martin began making Pennsylvania Dutch pretzels by hand.

The recipe was simple. The process was not. Sourdough had to be mixed, dough rolled by hand, each pretzel individually twisted, and the finished pieces carefully baked.

The method produced something machines struggle to imitate: irregular density, varied texture, a deep baked crust, and the unmistakable crunch of a handmade hard pretzel.

That commitment to doing things the slower way became the tradition successive generations of the Martin family chose to preserve.

01 · THE BEGINNING 1935

Henry Martin begins making hand-twisted pretzels in Pennsylvania.

02 · NEXT GENERATION 1974

Lloyd Martin carries the family business into another generation.

03 · FAMILY CRAFT Four Generations

The twisting tradition continues through the Martin family.

04 · TODAY Still Handmade

Pretzels are still hand-rolled, hand-twisted, and hearth baked.

The Original Craft

How a Martin’s Pretzel Is Made.

The ingredients are surprisingly simple. What takes time is everything that happens next.

01 · SOURDOUGH

Start With Sourdough

Flour, water, sourdough starter, salt, and yeast create the foundation for the signature flavor.

02 · HANDWORK

Roll & Twist by Hand

Human pressure naturally varies, creating the irregular texture that makes each finished pretzel different.

03 · FINISH

Boil & Salt

The shaped pretzels are briefly boiled before being salted by hand.

04 · HEARTH

Stone-Hearth Bake

The pretzels meet a hot stone-lined oven for the crust, color, and crunch that define the finished product.

Nothing Complicated

Simple Ingredients. A Lot of Handwork.

The ingredient list is short because the craft is doing most of the work.

Martin’s classic handmade sourdough pretzels are built around flour, water, sourdough starter, salt, and yeast.

There are no added oils or sweeteners in the classic pretzel, and the traditional dry crunch is part of what makes the style so distinctive.

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Flour. Water. Sourdough. Salt. Yeast. The rest comes from the hands and the hearth.

A short ingredient list with a long process

A Family Business Tested

2020

The Bakery Burned. The Tradition Didn’t.

In October 2020, Martin’s opened a new bakery in Moira, New York after relocating the business and its equipment.

On December 12, a devastating fire destroyed the entire operation.

The family immediately began planning what came next. After roughly eleven months of rebuilding, pretzel production returned.

When the first batches were made again, Lloyd Martin traveled to the new bakery to help his grandson Josiah restart production—another generation literally helping the next one carry the tradition forward.

Selected for a Reason

Why We Chose Martin’s Pretzels.

A handmade product is more interesting when there are still actual hands making it.

Martin’s is exactly the kind of maker we want inside a Gift With a Story: generations of family history, a traditional process, simple ingredients, and a product that looks and tastes different because it was not designed for mass-production uniformity.

The pretzel also gives us something especially useful in a gift. It can be eaten straight from the bag, paired with mustard, served with cheese, dipped into spreads, or simply shared around the table.

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Some traditions survive because people keep choosing the harder way to make them.

Why Martin’s belongs in the gift

From the Pretzel Bakery

Choose Their Crunch.

The sourdough recipe stays the same. A little salt—or a little more time in the oven—changes the experience.

For the Salt Lover

Extra Salty

Bold · Salty · Crunchy

The same handmade sourdough pretzel with a more generous finish of pretzel salt.

Best With Spicy Mustard · Beer Cheese · Snacks

The Deep Bake

Extra Dark

Toasted · Deep · Robust

Baked longer for a darker crust and more pronounced toasted character.

Best With Sharp Mustard · Cheese · Charcuterie

Choosing Their Pretzel

Not Sure Which One to Pick?

Think about how they usually reach for the pretzel bowl.

01 · CLASSIC

The Traditionalist

The classic balance of sourdough, salt, and hearth-baked crunch.

Classic Salted
02 · SALTY

The Salt Lover

For the person who always reaches for the saltiest pretzel in the bowl.

Extra Salty
03 · DARK

The Deep-Roasted Fan

For someone who likes more toast, more color, and a stronger baked flavor.

Extra Dark
04 · SHARER

The Snack-Table Person

For someone who likes a pretzel beside mustard, cheese, peanuts, and company.

Classic Salted + Pairings

Build the Snack Table

A Pretzel Likes Good Company.

One of the reasons Martin’s works so well in our gifts is how naturally the pretzels pair with other American makers.

Pretzel + Mustard

Martin’s + Pilsudski Mustard

The most obvious pairing—and for good reason. Crunchy sourdough meets sharp, flavorful mustard.

Pretzel + Nut Butter

Martin’s + Nutty Novelties

Salty pretzel crunch with rich small-batch nut butter.

Pretzel + Snack Table

Martin’s + Virginia Diner

Pretzels and Virginia peanuts create an easy American snack-board foundation.

Just After the Dry Years

1933 → 1935

A New Business in a Changing America.

National Prohibition ended in 1933. Two years later, Henry Martin began making his Pennsylvania Dutch pretzels.

The country was still living through the Great Depression, and inexpensive, satisfying foods had an obvious place in everyday American life.

Martin’s belongs just beyond the edge of our Prohibition timeline—a Depression-era family business preserving a much older Pennsylvania food tradition.

When Martin’s Goes Into a Gift

Every Gift Comes With More.

01 · THE PRODUCT

Handmade Sourdough Pretzels

A Pennsylvania Dutch-style snack built around handwork, sourdough, and a stone-hearth bake.

02 · THE STORY

Four Generations

The maker story reaches from 1935 through the family members still carrying the tradition forward.

03 · THE PAIRING

Serving Ideas

Mustards, cheeses, nut butters, peanuts, and snack-board combinations.

04 · THE OCCASION

Personalized Story

Add an occasion story chosen for the person receiving the gift.

For Campus

Find This Maker in The Collegiate Survival Parcel

A more thoughtful care package for dorm rooms, study breaks, and a little taste of home—built with American-made pantry favorites and the stories behind them.

From Our Shop

Gift Sets Featuring Martin’s Pretzels

Give them the crunch—and the four-generation story behind it.

Shop All Gifts

Give More Than a Gift

Break the Pretzel. Pass Along the Story.

From Pennsylvania Dutch roots in 1935 to a fourth-generation family bakery today, Martin’s proves that some things are still worth making by hand.